Why aren't people visiting my website? Why aren't they buying online? Is my website set out correctly?
These are only some of the questions businesses may ask themselves when looking over their website. It
is really important to ensure that your website is easy to find and focused towards your targeted market.
SEO - Search Engine Optimisation
How Search Engines Operate
This is the process of increasing the amount of visitors to a web site by ranking highly in the results
of a search engine. The higher a web site ranks, the greater the chance is for that site to be visited
by a user. Targeted visitors to a website can provide publicity, revenue, and exposure like no other.
Investing in your SEO, whether through time or finances, can have an exceptional rate of return.
Search engines have a short list of critical operations that allows them to provide relevant web
results
These include:
- Crawling the Web: Running automated programs called "bots" or "spiders" that use the hyperlink structure of the web.
- Indexing: Once a page has been crawled, its content is stored in a giant database that makes up the search engine's "index". The process of making a request, sorting through billions of documents in the index and returning a response happens in a fraction of a second!
- Processing Queries: When a request comes into the search engine, the engine retrieves from its index all documents that match that query, in some way. A match is determined if the terms or phrase is found on the page in a manner as specified by the user.
- Ranking Results: Once the search engine has determined which results are a match for the query, the engine's algorithm runs calculations on each of the results to return which is the most relevant to the given query. These are sorted in order from the most relevant to the least so that users can pick which result they wish to select.
There are many factors that contribute to SEO - such things as relevance and popularity, linking of
text to the Homepage so that it's fully crawlable. Placing keywords in the title, meta data, headings
and body of text content, linking to and from other sites. At TechFlare we research all the latest
findings on document analysis and search engine optimisation so that your site delivers the best results.
SEM - Search Engine Marketing
This is a way to have your listing ranked on the search results page by paying for it. These are
normally listed on the top right hand panel of the search results page, under sponsored links. The
process works on a bidding model. The client sets a daily budget and this is used to "bid" for your
keyword. The more popular the keyword, the more expensive it is. Sponsored links have
rankings like any other search pages, so the more you spend, the higher your ranking will appear.
TechFlare has a formed a strategic alliance with a company who is focused on SEM and if required, will
refer you to them.
Let our Search Engine Optimisation (SEO) experts analyse your website
and provide you with advice on how to increase your Search Engine rankings and
traffic. We can also help on the Search Engine Marketing (SEM)
side to drive more people to your website. Call us on to find out more! Pick up the phone and dial
1300 556 382.
You should contact us.